Does Alexa Rank Really Helps You?


Does Alexa Rank Really Helps You?


As Alexa Rank is based on the toolbar data. All of the internet users don't have toolbar installed on their browser. Mostly Webmasters, Site owners, Advertisers have the toolbar installed. Therefore Alexa calculates the visitors amount by some formula like multiplying the daily visitors of a site recorded by Toolbar with a specific digit or similar calculation. And this is the point where Alexa fails, as everything based on calculation. The number of visitors calculated by Alexa may or may not be real. If it is the real number, that will be just a coincidence.

  • Alexa Rank can be manipulated by variuos ways. You can join some traffic exchange programs for this purpose. Most of the traffic exchange users uses Alexa toolbar as everyone knows about the Alexa Rank, & they want to decrease the rank too. There are various software programs to manipulate Alexa Rank too. But these shortcuts are not advisable.
  • Alexa Rank is helpful to attract Advertisers only. Lower the Alexa Rank higher the demand. But, sometimes it may not be true that, a website with significantly lower Alexa Rank receives higher traffic. Because, it rank can be manipulated. There are many websites with lower Alexa Rank but receives a huge number of traffic and vice versa.
  • Alexa Rank sometimes depends upon the niche of the Blog/Website. For example, Rank of a website with niche 'SEO Strategy' will be much lower than a niche 'Literature'. Because most of the the visitors of the first one will have Alexa Toolbar installed on their browsers.