UI Serbia

Surviving Google PANDA update

    As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

1. the increasing importance of original content

Prior to Google Panda, most Autoblog only need to install some plugin to work automatically and get good rankings and traffic, such as more people use wprobot, as long as the template is set up automatic updates. But Panda appears, sandbox, or down the right for this type of sites, and such extension has been no, my good friends so I suggest that this plug-in can be used to make garbage stations Union.

Anyway, original content is becoming increasingly important, it means that the original article service may have a degree of rise, because Google likes originality, resulting in the article service prices, cost also means that the article will grow. Both the trade and the auto blog, original article is necessary, whether it is someone to write or write-back of the costs is essential. Although you might not be willing to pay those costs, but I think not so generous in this regard.

2.Panda algorithms become more balanced

In previous SEO, link building is considered a very important thing, Panda appears, SEO no one more highlight detail is conducive to rank, Google would prefer a website everything is balanced, including updating frequency, the frequency of links, rather than just focus on one aspect of the building.

Age is not the most important

Before the advent of the Panda, we tend to find a lot of page age, or relatively long domain name age rankings throughout the Home, and is very stable. But after algorithm changes, why does this page also began to retreat into the second page or site, Web design, content, links, and they are not or no longer updated, so page domain age and age is no longer the standard, but is not without value, "depreciation".

EDU and GOV links have been "down right"

This type of link is outside the chain hot topic, why is hot, because this type of link popularity is not high, it is a challenge to get this type of link, and weights in their algorithm before this link is also high, so get a lot of seoer of all ages. But Panda appears, this kind of link it is clear down the right, 1th because such links can also be a lot of SPAM, a lot of comment spam, spam content; second, because Google is more like linkweel and outside the chain of diversity, we need "health", as well as "healthy" chain against the chain. But this EDU and GOV are not entirely without effect, the same "devaluation", so I don't pay much attention to.

Counting SEO hot topics

1. Move to new server is  impact on rankings?

Official response: in principle, it will not. Unless the new server is too bad, usually access failures or server is  moved  from China to foreign countries, which are likely to be harmonized.

Website notice:

(1) frequently within a short time to change domains,or swap between the secondary domain,and second-level domains, URL rules change frequently, and so on;

(2) without setting a 301 jump between new and old Web pages or within a very short space of time stopped 301 jump;

(3) the old page cannot be accessed within a short time;

(4) the submitted website without AdSense platform or submitted for a long time after.

Under normal circumstances, website on its performance in the search engines will produce a couple of losses, when these issues arise, it will magnify this loss, this is our webmasters and site owners do not want to see, therefore, I hope that webmasters:

(1) caution, website, believed to be necessary for cases;

(2) 301 jump between old and new website definitely relationship and the relationship between old and new content and jump for a while until the new Web crawling, recording and sorting to a relatively stable and in good condition;

(3) when you are prepared for the website please login webmaster platform website tool to submit relevant data.

2. gzip compression on the Web site of the site collection and the weights are not affected?

Official reply: gzip for intake and weight has no effect. Impact on the search engine only, crawler speed fast. Contrary is currently being promoted, fast Web site available to more users and search engines favor and station platforms encourage webmasters to use gzip compression tuning recommendations, enhance website speeds.

3. analysis of CSS style sheets and identify whether Baidu can crawl?

Official response: Baidu is able to crawl and analyze the CSS.

4. the website is been black led to k station on how to handle?

Description: site 9.19 in malicious attacks, it is added to a lot of bad information, Baidu afterwards. Site staff cleaned up that information in a timely manner, but Baidu 10.17 k site. Formal site for industrial classes, and no record of cheating. How to handle?

Official response: after malicious hackers attacked Web sites, insert a lot of cheating in your Web site content. Hackers insert bad information as soon as possible and returns 404 code when Baiduspider crawl this content, so that we can quickly find the site has returned to normal.

Foreign trade: the potential of email marketing knowledge

For many years, email marketing is one of the most useful tools  in foreign trade . It has a number of advantages, such as relatively low cost, customers can easily go to your website to browse and buy, and so on. For these reasons, e-mail has become a tool for many power companies to get high returns.

If a customer has bought something from you, or is already interested in your product, then  email marketing is relatively easier.

However, if you want to reach new customers and open new outlets in an e-mail message, that is what happens?

Then we describes  six main points to develop new customers by email:

1, email marketing is an investment

If we can gain new customers through email everytime, so we are on troubles like this. However, the fact is that (in the case of most of the marketing channel) for the cost of a new customer, often more than you get from the customer  for the first time. We have prepared enough on this point. However, the development of new customers is the key point, subsequent proceeds and resulting from these new customers could return. A Word, before starting the e-mail marketing, to draw up a budget and you want to have a relatively achievable expectations.

2, after a message is received, reaction of potential customers is different from  existing customers

We hardly ever hear of such a thing: when we were sent to a strange e-mail subscribers after an email, then received his orders, unless your company is a well-known brand, and gives a very attractive offer, this will happen. A initial contacts into customer processes like dancing, you must systematically design steps of their own.

Relative to you both of customers,  you  customers may directly points open mail and buy , and you first contact of potential customers may will into you  website browse content, however for procurement conditions compared survey, see you with other suppliers has what different, then he may left , but as long as you to he produced has good of impression, he also may through Google search again into you of website after.

3, email marketing takes a lot of time

Successfully develop new customers by email, it may take you months of time, messages and if you implement a systematic outreach program to develop new customers and takes longer. During this process, you have to continually weighs the content of traditional email marketing activities, optimize, improve the content, while focusing on considerations to several elements, test, modify:

Message subject;

Offer;

Deployment time;

As soon as you send e-mail to a customer for the first time there is a low probability of success. So, you send us an email to continue the process of observation, test, modify some of the content, but also keep repeating these behaviors. Only in this way, your email marketing plan will only become stronger. In addition, when you have one or two times after setbacks, do not give up easily, this is crucial.

4, sustainability is key

As soon as you discover your email feature took effect, so that a potential customer into a customer, so you have to keep repeating to try this. Some attempt might be more effective than the other, remember them, and continued to implement them.

5, through analytical tools to track trends

A new customer purchasing habits might have looked very different. For us, tracking a new customer purchasing habits is much more difficult. I have found, named "matchback" analysis tool to work, the analysis tool can open show potential customers what kind of promotional messages. At the same time, we can also associate him with the same time compares customer who places the order for the first time, and have found some patterns. In General, we cannot directly through the link and code to track sales, however matchback appears it solved the problem.

6, potential customers are leaving before he can

Many potential customers browsing your website for the first time, only comparison in order to make purchases, they may be leaving soon, and not like existing customers on your website in the search for new content or visit regularly. Therefore, you need to use all means as much as possible, converting those visitors into your customers.